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Binding: PaperbackDewey Decimal Number: 153.852 EAN: 9780061241895 Edition: Revised ISBN: 006124189X Label: Collins Business Manufacturer: Collins Business Number Of Items: 1 Number Of Pages: 336 Publication Date: January 01, 2007 Publisher: Collins Business Release Date: December 26, 2006 Studio: Collins Business Editorial Review: Amazon.com Review: Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. Product Description: Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Average Rating:
 Rating:  - Good backgroundThis book gives a very good background to persuasion. At times it goes into a bit too much detail, but still definitely worth the read. Rating: - What's the difference between several version of the book?I read Influence: the new psychology of modern persuasion, a 1984 Quill version. I wonder what's the difference between different versions about this or similar book? Is 1984 content outdated? Rating:  - Should be required readingNutshell review - This should be required reading. It discusses and explains many ways in which we are being influenced and persuaded, often to our detriment. If you want to know how it is done, and how to defend yourself against it, then read this book - a few times. Rating:  - Basically Common Sense ApproachThere's actually very few book on the subject of persuasion - most are written for the sales department and take that particularly aggressive approach liked by sales management and trainers who long left the coalface of real selling and continue to use the terminology of war tactics and strategy. Personally I never quite understood the mentality of 'attacking' markets and 'controlling' clients. However this is an interesting addition to the conversation and pulls together quite a few examples and ... Read More Rating:  - Beating the obvious to deathFrankly, I do not understand why this book has received all the good reviews. One reviewer called it "Deep and Readable." I found it to be neither. The book is a re-hash of mostly old college-psychology experiments (rarely relatable to the real world) and examples (many) of the author's having fallen for some of the oldest tricks in the bunko book. It does not take a rocket scientist, or a psychologist, to tell you that you will be more likely to buy from someone you like than someone ... Read More |
