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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion Books
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Binding: Paperback
Dewey Decimal Number: 303.342
EAN: 9780307341440
ISBN: 0307341445
Label: Three Rivers Press
Manufacturer: Three Rivers Press
Number Of Items: 1
Number Of Pages: 336
Publication Date: February 27, 2007
Publisher: Three Rivers Press
Release Date: February 27, 2007
Studio: Three Rivers Press






Editorial Review:

Product Description:
Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:

The Eddie Haskell Ploy
Eminem’s Rules of Decorum
The Belushi Paradigm
Stalin’s Timing Secret
The Yoda Technique

Whether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 5 out of 5 stars - Persuasion
The art of persuasion involves moving the audience
in a positive direction prompted by the speaker.
Few books deal with the subject in any major way.
To do this, a motivational speaker must talk the language
of the audience. Expectations must be met to some considerable
extent. Above all, the speaker must come to know the audience.

There are various logical techniques for targeting an audience.
For example, aporia involves wondering openly about complex ... Read More



Rating: 5 out of 5 stars - Rhetoric, here we come...
I used to study logic and rhetoric for fun, but in the past couple of years I have kind of lost my touch. I saw this book and with the reference to arguing and Homer Simpson on the cover, I had to check it out.
The books is fun, easy to read, and starts out right from the first chapter informing us about the use of rhetoric in our daily lives and then livens up the rest of the read with silly, but apt, analogies to rhetorical usages in pop culture.
For someone that loves the study or someone ... Read More



Rating: 3 out of 5 stars - Good collection, bad writer
This book has some stellar advice, but it's hard to get through when the author brags, insults his reader, discusses his everyday manipulation of his own family for nothing more than getting his way on movies.
If you can get past the author's personality flaws, I do have to admit that the book is a hidden gem in content.



Rating: 4 out of 5 stars - Funny, Clever and Educational
This is a fine book. Educational, funny, clever and well-written.

It will teach you plenty about rhetoric, while making you laugh. So it's doubly persuasive.

Heinrichs' observations on American society are also well worth the read, as when, for example, he explains that Americans once loved banter, until, that is, classics and rhetoric fell out of favor in the 19th century.

I will be re-reading this one.

Thank you, Mr Heinrichs.

Perhaps ... Read More



Rating: 5 out of 5 stars - Use this kind of argument in your marriage.
When couples come to me for marriage counseling, they typically violate Heinrichs' most elementary principles. After reading this book, I realize that an important aspect of my counseling has been teaching rhetoric--the art of polite arguing.

For most couples, the idea of arguing politely seems like a joke or at least a myth until they learn to do it. The book will help with your understanding, but probably won't be enough to provide actual marriage help to put anger management into practice. ... Read More





 

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