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Binding: Audio CDDewey Decimal Number: 155.92 EAN: 9781598876291 Edition: Unabridged Format: Audiobook, Unabridged ISBN: 1598876295 Label: HighBridge Company Manufacturer: HighBridge Company Number Of Items: 4 Publication Date: June 17, 2008 Publisher: HighBridge Company Studio: HighBridge Company Editorial Review: Product Description: Like the bestsellers Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making. A Harvard Business School student pays over $200 for a $20 bill. Washington, DC, commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do? Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course). Weaving together colorful stories— about dot-com millionaires, game show audiences, NBA coaches, and the US Supreme Court—Sway tours the flip side of reason and points us toward a more rational life. Average Rating:
 Rating: - Quick read but very imformativeI thought it was a wonderful book. Pointed out mistakes I make in my own thinking and though I may not be able to change my thinking much, at least it was able to make me aware of some of the traps I may be falling into. Very good book. Rating: - Definitely swayed by SwayI have read some great books the past few months. One of these is Sway: The Irresistible Pull Of Irrational Behavior by Ori and Rom Brafman. Having loved The Starfish and the Spider, I was curious as to how SWAY would live up to its touted, will change the way you think about the way you think. Essentially SWAY is a book that seeks to identify the unseen forces that sway us in our decision making. What was fascinating is how vulnerable we all are to these psychological forces. ... Read More Rating: - Put it on Your Pop Psych BookshelfThe Brafman boys have a nice addition to the Pop Psych Lit bookshelf here. The book's applicability cuts across genres, certainly touching on business (especially management and marketing), personal improvement, relationships, psychology, and probably other areas. They start really strong with the story of an airline crash and the pilot's commitment of several successive and compounding errors that demonstrate some of their key takeaways: commitment bias, confirmation bias, avoidance of loss, ... Read More Rating: - Challenge to assumption of rationalityGood effort to put scholarly studies into accessible language with a simple theme. In this case, the theme is a "sway" toward irrational behavior. The authors keep it tightly focused on a few sways - fear loss more than gain, diagnosis error, and commitment. Of these, the most interesting for these times is the idea that people negatively respond to losses far more than they positively respond to equivalent gains. The book offers suggestions to counter the sways once you recognize their existence. Rating:  - Well Written and Easy to UnderstandI've been interested in the reasons people make the types of decisions they do even when presented with the evidence that it's the wrong decision or, at best, inappropriate. This book explains the reasons in an easy-to-understand format that makes sense. It's a quick read without a lot of the technical gobbledygook that might be present in textbooks or peer reviewed journals. It's well worth a look. |
