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Binding: HardcoverDewey Decimal Number: 658.403 EAN: 9781591841999 ISBN: 1591841992 Label: Portfolio Hardcover Manufacturer: Portfolio Hardcover Number Of Items: 1 Number Of Pages: 288 Publication Date: March 13, 2008 Publisher: Portfolio Hardcover Studio: Portfolio Hardcover Editorial Review: Product Description: A bold new way to tackle tough business problemseven if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply get. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they cant draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools tools that take advantage of everyones innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way. Average Rating:
 Rating:  - The book should have been napkin sizedOK, I'll admit it. I use the white board a lot. I thought this book would be a quick hit group of hints to make my life/verbiage/ideas more simple and clear. I found the book full of lists, like I'm going to be doing some free flowing idea presenting at a whiteboard and still remember some arcane 12 point list. I'd actually would have given it a 1 star rating, but I know there are some people this would be good for, someone possibly who isn't already jumping out of there chair and fighting for ... Read More Rating:  - Inspiración y método de comunicación con dibujosDebo reconocer que lo revisé en 3 horas (rápido) pues no quiero atarme a una metodología precisa de cómo transmitir mis ideas con esquemas y dibujos. Prefiero crear la mía para mis necesidades. Sin embargo le diría al autor que no intente dar tantos ánimos a quienes dudan de su capacidad de dibujar. ¡Ellos no comprarán su libro en primer lugar! Le apostaría que quienes compran su libro lo hacen por que sienten que sí pueden. No pierda el tiempo y para una siguiente edición (¡¡por ... Read More Rating: - Great book for Process Modelers...Business diagrams are too often complex, difficult to understand and even harder to explain. The Back of the Napkin contains instruction and useful examples of how to get your message across simply and effectively. As a Business Process and Management Reporting Consultant, I have been recommending this book this year to the business modelers that I train. Business people love to "show their stuff" by displaying complicated process models and business diagrams, sometimes spending as long as ... Read More Rating: - The Bad of the NapkinThe author definitely has some good points, I definitely agree that making things more visual can help a lot of times, but come on, 300 pages for that? it would have been a great book if it only had 100 concrete pages but the fact that it is so long goes directly against what he is preaching... I don't think is worth it's money. Don't buy it. Rating:  - Excellent Book...This book is a quick study for those who want practical skills that can be applied either at work or school. Roam skillfully uses examples from practical case studies to illustrate his techniques (which are scientifically based). I found the application and retention of his tools very easy and useful. I read the entire book in about a week, a few pages each night before going to bed (of course, with a napkin and pen on the nightstand to practice with). |
