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Dewey Decimal Number: 796.069 EAN: 9780786302444 ISBN: 0786302445 Label: Irwin Professional Pub Manufacturer: Irwin Professional Pub Number Of Items: 1 Number Of Pages: 382 Publication Date: 1995-01 Publisher: Irwin Professional Pub Studio: Irwin Professional Pub Editorial Review: Product Description: The Ultimate Guide to Sport Event Management and Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts and supplier agreements. Whether breaking into the field of sport event management and marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities and responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations and contracts with sponsors, suppliers, and insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field. Average Rating:
 Rating: - This book is a good introductory.The authors do a good job of letting readers know what they are in store for when entering this field. However, little attention was paid to smaller venues. But if used as a inside look at what goes into a huge sporting event this is a pretty good read. |
