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We Might As Well Win: On the Road to Success with the Mastermind Behind a Record-Setting Eight Tour de France Victories Books
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Binding: Hardcover
Dewey Decimal Number: 796.620944
EAN: 9780618879373
Edition: 1
ISBN: 0618879374
Label: Houghton Mifflin
Manufacturer: Houghton Mifflin
Number Of Items: 1
Number Of Pages: 240
Publication Date: June 04, 2008
Publisher: Houghton Mifflin
Studio: Houghton Mifflin






Editorial Review:

Product Description:
On the tour and inside the mind of Johan Bruyneel, the winningest team leader in cycling history and the mastermind behind the success of the world's most celebrated champion, Lance Armstrong

Johan Bruyneel knows what it takes to win. In 1998, this calculating Belgian and former professional cyclist looked a struggling rider and cancer survivor in the eye and said, "Look, if we're going to ride the Tour, we might as well win." In that powerful phrase a dynasty was born. With Bruyneel as his team director, Lance Armstrong seized a record seven straight Tour de France victories. In the meantime, Bruyneel innovated the sport of cycling and went on to prove he could win without his superstar -- in 2007 he took the Tour de France title with a young new team and a lot of nerve, sealing his place in sports history forever.

We Might as Well Win takes readers behind the scenes of this amazing nine-year journey through the Alps and the Pyrenees, revealing a radical recipe for winning that readers can adapt from the bike to the boardroom to life. We witness Bruyneel's near-death crash and comeback as a rider. We are privy to the many ways he and Armstrong outsmarted their opponents. We listen in on the team's race radios to hear the secret strategies that inspire greatness from a disparate team. We learn how to make sure "not winning" isn't the same as "losing" as Bruyneel struggles to prove himself -- post-Armstrong -- with new riders, new strategies, and skeptics around every corner.

Whether mounting a difficult climb, or managing a team of thirty riders and forty support staff from a miniature car hurtling along narrow European roads, or looking a future legend in the eye and willing him to believe, Bruyneel is, and has always been, the consummate winner. Readers will relish this inside tour.



Customer Reviews
Average Rating:  out of 5 stars

Rating: 4 out of 5 stars - and so it goes
Thanx for the insight of the spectacle surrounding the most exciting sport in the world. I might as well keep on!
see you on the pavé roads in Belgium!



Rating: 5 out of 5 stars - Tearing The Cranks Off
The only problem with the book is that it's too short! If you watch the Tour De France on TV you will love this book. The book covers everything from Johan's surprisingly successful career as a professional cyclist to the inside story about Lance's bluff on Alpe d'Huez. And it's quite well written. Even if you're a sports fan but not yet a cycling fan it's a great read.



Rating: 4 out of 5 stars - 4.5 Stars... Excellent 'memoir' for Tour de France aficionados (and more)
Johan Bruyneel, the team director of the US Postal/Discovery teams from 1999 to 2007, hails from Belgium (as do I), and I kinda grew up with him watching him on TV (he is 4 years younger with him). After a somewhat unremarkable professional cycling career (the highlight being wearing the yellow jersey in the 1999 Tour for one day), Bruyneel struck a bond with Lance Armstrong, and at the young age of 34 became the team director for the US Postal team.

"We Might As Well Win: On the Road ... Read More



Rating: 4 out of 5 stars - Gives you a new appreciation for the tactics required to win a Tour de France
This is a fascinating behind the scenes look at what it takes to coach a winning Tour de France team. You can't argue with the author's credentials: Johan Bruyneel was a professional cyclist who competed in the Tour de France himself before becoming the team director behind Lance Armstrong's seven wins and subsequently for Alberto Contadour in 2007.

In this book Bruyneel describes the strategies behind a winning team (and he makes it clear that it's very much a team effort to win the Tour ... Read More



Rating: 5 out of 5 stars - more than racing bikes
Bruyneel's insight into the peleton is unsurpassed and his experiences towards 8 Tour de France victories and countless other wins highly entertaining. However the book is deeper than just bicycle racing and offers insights into living life effectively.





 

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